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Tech News A look inside the optics expertise behind a smartphone born for photography


Note: This is part of a series of interviews about vivo’s cutting-edge technology. For more, read about the making of a vivo photography flagship.
When your strategy is “camera first,” it certainly helps to have a partner with 130 years of imaging experience in photo and cine lenses on your side. That’s how Ramona Ettig, Head of Mobile Imaging at ZEISS, described the famed camera brand’s relationship with global smartphone maker vivo.

In 2020, the two brands announced a partnership that would allow them to draw on each other’s strengths in R&D and consumer insight, with a shared vision to push the limits of mobile imaging. And these joint efforts are already paying off. The first vivo ZEISS co-engineered imaging system debuted with the vivo X60 series and has improved with each new product generation. Now, the vivo X80 series stands out for its carefully crafted lenses, premium color science, and portrait styles inspired by classic ZEISS camera lenses.

** (Disclaimer: This post content is intended for educational and informational purposes only) **